Graphic Design, Production Art,
Prepress & Websites . . .
A Portfolio is an incomplete chronicle . . .
For instance, on-site projects (print or web) involve work-for-hire restrictions, copyright relinquishment and proprietary info liabilities. Ultimately > employers are satisfied, client invoices are promptly(?) answered and folks usually come back for more services. But, obtaining copies (esp. digital) for "the artist"?
Quite rare . . .
Of course, the in-house environment has a related production landscape, esp. copyright relinquishment and proprietary info liabilities. Factor in the dribs & drabs of opening design gambits intended to give the client a choice in direction > many thoughts are interesting, but remain relatively raw, because they aren't fleshed-out with paying interest. Not the best portfolio fodder . . .
But, such efforts do yield insight as to the designer's natural talent, flexibility — and stopping power . . .
Ah-h-h, doesn't everyone's personal history have a bit of "what was THAT all about"? Let's try to assimilate the Past . . .
While creating a fresh, vibrant Future . . .
page layout & design,
through prepress . . .
The Weekly Fisherman
– Archive –
A newspaper out of
the Florida Keys
• Flying Dutchman
• Bay Bayou RV Park
• Coco Plum Realty
The Legend of
the Flying Dutchman
A Working Theory . . .
Style & consistency will help establish the client's branding - the client's overall approach as a "benefit" must be apparent to their customers, who will then absorb said brand, creating a working relationship. Marketing possibilities become easier sells vis-a-vis that Presence - that feeling of a shared awareness that identifies & solves a problem, or eliminates a need. The Style may well be the symbiotic clincher that creates a long-term relationship in an otherwise even, competitive landscape.
And, of course, those "clinched" become monetized assets (certainly a relationship befitting the term "well-designed") . . .