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Graphic Design, Production Art,
Prepress & Websites . . .

A Portfolio is an incomplete chronicle . . .

For instance > on-site projects (print or web) involve work-for-hire restrictions, copyright relinquishment and proprietary info liabilities. Ultimately, employers are satisfied > folks realize continued value for said services & invoices are promptly answered. But, obtaining copies (esp. digital) for "the artist"?

Quite rare . . .

Of course, freelancers have a related production landscape, esp. copyright relinquishment & proprietary info liabilities. Factor in the opening design gambits intended to give the client choices in direction > interesting, but relatively raw because they aren't fleshed-out with paying interest. Stuff of legend?

Nah . . .

But, such efforts do yield insight as to the designer's natural talent, inate flexibility — and stopping power. Just not suitable subjects for the spotlight. "The Process" isn't viewable . . .

Ah-h-h . . .

Doesn't everyone's personal/professional history have a bit of "what was THAT all about"?

Let's try to assimilate the Past . . .
While creating a fresh, vibrant Future . . .

From ad creation, to
page layout & design,
through prepress . . .

The Weekly Fisherman
– Archive –


The news digest out of
the Florida Keys

Flash Promos
& Banners

• Flying Dutchman

• Vibrate!

• Bay Bayou RV

• Coco Plum Realty

The Legend of
the Flying Dutchman

"On-Site" CV

Hoopla . . .
Websites . . .

 

A Working Theory . . .
Style & consistency will help establish the client's branding . . .
The client's overall approach as a "benefit" must be apparent to their customers, who will then absorb said brand > creating a working relationship. Marketing possibilities become easier sells vis-a-vis that Presence - that feeling of a shared awareness that identifies & solves a problem, or eliminates a need. Said Style may well be the symbiotic clincher that creates a long-term relationship in a saturated, competitive landscape . . .

And, of course, those "clinched" become monetized assets (certainly a relationship befitting the term "well-designed") . . .

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Grey Bar . . .
©1998-2019 - Steve Vander Veer. All copy & artwork (unless otherwise noted) is intended for the sole use of Steve Vander Veer & Flying Dutchman Productions. All Rights Reserved.